Lead Purchase Agreement

This Lead Purchase Agreement governs the purchase, delivery, and license of leads through the Fuego Leadz platform. It supplements and is incorporated into the Terms of Service, and it applies to every one-time pack and every weekly subscription you buy.

Where this agreement and the Terms of Service overlap, both apply together. By purchasing leads, you accept these terms on behalf of yourself and any agency or downline you represent.

Lead means a consumer record delivered to you through the platform, including the consumer's contact details, the responses they submitted, and the associated consent record.

Consumer means the individual who submitted an inquiry through a Fuego-owned or Fuego-sourced opt-in form. Consent Record means the documentation of that consumer's opt-in, including the disclosure language presented, the timestamp, the originating URL or source, the IP address, and a TrustedForm or Jornaya certificate where available.

Exclusive Lead means a lead delivered to a single buyer. Shared Lead means a lead delivered to a limited, disclosed number of buyers. Permitted Purpose means contacting the consumer to market and sell insurance products you are licensed to sell. Personal Information, Sale, and Share carry the meanings given to them under applicable state privacy law, including the CCPA and CPRA.

Subject to your full and ongoing compliance with this agreement, Fuego grants you a limited, non-transferable, revocable license to use each purchased lead solely for the Permitted Purpose: contacting that consumer to market and sell insurance products you are licensed to sell. For Shared Leads the license is non-exclusive. For Exclusive (Gold tier) Leads the license is exclusive to the purchasing account.

Exclusive Leads are delivered to one buyer only. Shared Leads may be delivered to a limited number of buyers, and that number is disclosed at the time of purchase so that you can calibrate the seller-identification language you use when you contact the consumer.

The tier, volume, exclusivity, and price for a given pack are shown in the portal at the time of purchase and are the terms that apply to that order. The license attaches only to the specific leads you purchase and does not extend to any other data on the platform.

You may not resell, sublicense, redistribute, syndicate, broker, trade, share, or transfer any lead or lead data to any third party. Leads are for your own internal, licensed use only. You may not use the platform or any lead to build, append, enrich, or supplement a marketing list, and you may not scrape, copy in bulk, or reverse-engineer data from the platform.

These restrictions are a material term of this agreement. A breach permits Fuego to terminate your license immediately, pursue indemnification, and seek injunctive relief, because the harm from improper redistribution of consumer data cannot be fully remedied by money alone.

Each lead is generated through Fuego's or its sources' opt-in web forms, where the consumer submitted an inquiry and provided prior express written consent to be contacted by telephone and/or text message, including by autodialer or prerecorded or artificial voice, consistent with 47 CFR 64.1200(f)(9).

Upon request, Fuego will provide the available consent record for a lead (the timestamp, the originating URL or source, the IP address, the consent and disclosure language presented, and the TrustedForm or Jornaya certificate where available) within 48 to 72 hours. We retain consent records for five years.

Fuego does not warrant that consent is sufficient for every contact method, channel, or jurisdiction. You remain solely responsible for confirming a lawful basis to contact each consumer before doing so. We warrant the process and documentation behind our consent capture, not any specific outcome, and we make no representation that a given lead is a fully "TCPA-compliant" contact for your particular use.

These covenants are binding conditions of your license. You represent and agree that, at all times you use a lead, you will: maintain an active insurance license and the lines of authority required in each state where you contact a consumer.

DNC scrubbing: maintain your own FTC Subscription Account Number, scrub against the National Do Not Call Registry at least every 31 days, maintain an internal company-specific do-not-call list, and scrub against the applicable state do-not-call lists. Fuego screens phone numbers against the National Do Not Call Registry before delivery, but that screen does not replace your own ongoing obligation.

Independently confirm a lawful basis before any autodialed or prerecorded call or any text, and review the consent record where channel-specific consent matters, including in states such as Florida, Oklahoma, Washington, and Maryland.

Honor any revocation of consent by any reasonable means within 10 business days, treat keywords such as stop, quit, end, revoke, opt out, cancel, and unsubscribe as valid opt-outs, and prepare for the cross-channel revoke-all rule expected to take effect January 31, 2027.

Call only between 8 a.m. and 9 p.m. in the consumer's local time, and observe any tighter state limits (for example, Oklahoma permits calls only from 8 a.m. to 8 p.m. and limits contact to three calls within a 24-hour period on the same subject). Comply with the mini-TCPA and telemarketing law of every state in which you make contact, and assess suitability before recommending any product.

Maintain records sufficient to demonstrate this compliance. Fuego may audit your compliance with this agreement on reasonable notice, and you will cooperate with that audit.

You may not send any SMS or MMS message to a consumer unless all of the following are true: (a) you have the consumer's prior express written consent specifically permitting text messages; (b) your messaging is sent through a fully A2P 10DLC-registered campaign via a compliant provider (for example, Twilio or GoHighLevel) registered with The Campaign Registry; (c) every message identifies you and supports STOP, UNSUBSCRIBE, and CANCEL opt-out keywords as well as HELP; (d) you send no SHAFT-category content (sex, hate, alcohol, firearms, tobacco); and (e) you observe quiet hours of 8 a.m. to 9 p.m. in the consumer's local time.

By design, Fuego keeps its own SMS program narrow (transactional messages plus Fuego's own marketing) and does not text consumers on your behalf. The agents and agencies that buy leads text under their own 10DLC registration, relying on the passed-through consent. You are solely responsible for your own 10DLC registration, brand vetting, message content, and message delivery.

The transfer of a lead to you is treated as a sale or share of personal information under applicable state privacy law. As the recipient, you covenant that you will use lead personal information only for the Permitted Purpose, will not further sell or share it, and will honor any consumer privacy right you receive directly.

You will maintain reasonable security measures appropriate to the sensitivity of the data, and you will comply with the CCPA and CPRA (including the regulations effective January 1, 2026) and other applicable state privacy laws. If Fuego forwards a consumer deletion or opt-out request that touches a lead you received, you will honor that flow-down request promptly.

Fuego's handling of consumer data is described in our Privacy Policy at /legal/privacy, and the opt-out and data-rights flow is described at /legal/do-not-sell. Your obligations under this section are in addition to, not in place of, your own privacy compliance program.

Leads are interest-based and are sold on an as-is basis. A lead is not a guarantee of a sale, an appointment, or even a connected call, and we make no representation about conversion rates, contact rates, or the revenue you will earn from any pack.

Fuego makes no warranty about the quality, accuracy, or commercial value of any lead. Lead purchases are final and non-refundable. Any replacement lead or account credit described below is offered only at Fuego's sole discretion, is not a guaranteed remedy or an entitlement, and does not extend the warranties disclaimed here.

All lead purchases are final and non-refundable. Fuego does not guarantee lead replacements or credits. Where a lead is demonstrably invalid or falls outside the stated criteria for the pack (for example a disconnected number, the wrong person, a deceased consumer, or a duplicate), you may submit a request from the portal, and an admin will review it.

Fuego may, at its sole discretion, issue a replacement lead or an account credit for such a lead, but it is under no obligation to do so, and neither a replacement nor a credit is a guaranteed remedy or an entitlement. Any refund, if ever granted, is likewise at Fuego's sole discretion and handled at the pack level. Nothing in this section extends the warranties disclaimed above.

You are solely responsible for your own calls, texts, and other contact with consumers, and for the conduct of anyone who contacts consumers on your behalf. You will indemnify and hold Fuego harmless from any claim, fine, or liability arising from your contact with a consumer, your compliance failures, or your breach of this agreement, in addition to the indemnity set out in the Terms of Service.

We strongly recommend, and may require, that you carry errors-and-omissions coverage and TCPA-specific liability insurance, and that you provide proof of coverage on request. Whether such coverage is mandatory or recommended for a given account is determined by Fuego, and we may condition continued access on proof of adequate coverage.

Your license to a lead terminates immediately upon a breach of this agreement, and Fuego may suspend or close your account for cause. Termination does not entitle you to a refund of completed purchases, and any replacement or credit remains subject to Fuego's sole discretion as described in the discretionary replacements and credits section.

The restrictions on resale and redistribution, your compliance covenants, the data-protection terms, the indemnification obligations, and the no-warranty disclaimers survive any termination or expiration of this agreement and of your account.

Questions about this agreement, a discretionary credit inquiry, or a compliance matter can be sent to support@fuegoleadz.com or to Fuego Leadz LLC, 5728 Major Blvd, Orlando, FL 32819. This agreement works alongside our Terms of Service, Privacy Policy, and SMS Terms, each of which is incorporated by reference.

This document is provided for product and informational purposes and is not legal advice. You are responsible for obtaining your own legal and compliance guidance for your contact practices.